cinutri.com – Mobile payments certainly will accelerate its cannibalization of both e-commerce and traditional brick-and-mortar retail over the coming year, driven by the ever-increasing number of consumers who are making price comparisons and executing purchases with their mobile phones. There is a lot of room for growth as m-commerce currently account for one in ten e-commerce dollars spent on retail purchases, and e-commerce accounts for one in ten retail dollars spent. Cinutri’s introduction of its mobile shopping payment platform into the existing retail marketplace has the potential to be positively disruptive because it is influencing and shaping the path to purchase in so many new ways. Considering, for example, that in supermarkets even modest operational shifts from one channel to another can be significant because it is a low-margin industry that is heavily dependent on volume sales to increase profits. Even a modest acceleration in the current purchasing trends can prove to be exponentially disruptive. Many people prefer seeing and touching the merchandise they buy. But grocery items are often an exception to this in that people are often buying repeat items that are mostly packaged. Grocery items that are available at “convenience prices” through cinutri.com are therefore attractive because of convenience rather than simply because they are cheaper. Cinutri’s business model concept is that customer will buy where the perceived value is greater, and if price …
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